With the ‘Health Industry’ undergoing rapid transformation including government reforms, shifting consumer attitudes and market consolidation, Peoplecare sought to shape their future not be shaped by it.

During 2012 Peoplecare a niche player in the Health Insurance sector engaged toughproblem to help it design and deliver a unique member experience.

At some stage, even a niche player is bound to attract attention if they consistently demonstrate industry outperformance.

As Norman Branson said in their 2012 annual report

This year directors and executives worked with a talented group of strategic planners toughproblem to try and chart the next five years

Original source: Tough Problem Case Studies