With first-hand experience, Dry Hire Online were able to launch a niche ‘online marketplace’ that matched owners (suppliers) and users (hirers) of heavy earth-moving machinery.

Recently Dry Hire Online engaged toughproblem to help them better understand their customer.

Applying the [toughproblem] Human-Centred Design approach, we challenged Andrew to think through the issues from a customer perspective to ensure that the value proposition was solid enough to enter his desired market.

Original source: Tough Problem Case Studies