Launching a new product in a crowded market

Launching a new product in a crowded market was always going to be a tough ask. It was obvious that if Suncorp wanted to add a new product to their range and into the market, it was going to have differentiate itself from the CBA Dollarmites product.

Launching a new product in a crowded market was always going to be a tough ask. It was obvious that if Suncorp wanted to add a new product to their range and into the market, it was going to have differentiate itself from the CBA Dollarmites product.

Original source: Tough Problem Case Studies