Our Origin

Tough Problem was forged in the fires of an ASX Top 20 organisation undergoing great change as it sought to become more customer driven.

The founders built a Human-Centred Design (Customer) culture, Tool kit and Curriculum through input from world class design organisations such as IDEO and Cheskin, cold hard experience and many iterations.

Over 1000 people have attended our design courses and a thriving design community exists to create and deliver innovative solutions to business and customer problems.

Experience tells us that the key to developing better futures for our clients lies in the arts of Dialogue and Design. We harness the hard and soft sides of humans to empower them to think and act together more effectively, helping them proactively and purposefully create better futures for themselves, their organisations and their communities.

We use design to help humans connect with organisations through innovative and meaningful products, services and experiences.

Our Foundation Principle

Understanding context in the wider system

Using the whole brain to solve problems

Using powerful questions and engaging conversations

Thinking beyond economic outcomes

Seeing through beginners eyes

Action to quickly test and improve ideas

Our Experts are always ready to work with you

Contact Our Team For a Free Consultation

Our Experts are always ready to work with you

Contact Our Team For a Free Consultation

Tough Problem helped us rapidly accelerate a corporate integration process. They listened to the brief, responded with a sense of urgency & quality, assembled the right team for our needs & commenced working with us in a true partnership fashion. The proven techniques, processes, training materials and tools they provided, enabled us to quickly get on with it. [Tough Problem] offer a practical, accessible, adaptable consulting service which helped QSuper achieve its objectives through a new and innovative approach.

Tracey McFarlandHead of Integration Program

I knew that tough Problem would bring a pragmatic approach to designing, documenting and implementing our requirements, and that they would be capable of completing this intensive piece of work within the prescribed deadlines... They compiled a response that was both comprehensive & addressed The Rock’s requirements, but they also positioned it to meet the future needs of our organisation. Overall, they delivered a great “fit for purpose” outcome for The Rock.

Stuart McDonaldFmr CEO , The Rock

Tough Problem was engaged by the C&K Association Limited’s Board to undertake a strategic and operational review following the resignation of the former CEO. After working with the Tough Problem team, the leadership team gained a better understanding of the business and the service to our key stakeholders. The guidance and assistance they gave us in developing focused initiatives to improve our total organisation was invaluable. Tough Problem was able to provide key insight on parts of the business that surprised a number of our long standing employees! They are a master of turning complexity in simplicity. With the help of Tough Problem we were able to improve our overall service to the front line staff, our head office accountability to each other and generate the largest surplus in C&K history. It was a great team to have around in our time of need.

Mel ComerfordActing CEO C&K Association Limited