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An introduction to Human-Centered Design
The End to End Design Experience in one day
Deepen your design knowledge by experiencing an end to end design challenge. This is your opportunity to learn design skills that will help you get ahead of the game.
Overview: Use design thinking to add value to your customers through innovative, meaningful experiences with your products or services. The ability to approach problems in creative ways will be the key differentiator between equals in the new “Value competition” world.
This one-day course will get you using the philosophies and processes that have guided great innovators and designers for decades and set you and your team up to deliver value to your customers and your organisation.
Learning Experience & Outcomes – You will:
- Gain experience using design thinking to solve problems
- Explore and define tough problems through high quality questions
- Use active customer engagement techniques to build empathy for your customers
- Learn techniques which encourage divergent, creative thinking
- Use both sides of your brain to create profitable products and services that customers love
- Be able to help your team improve the quality of their thinking and the success of their projects with your experience and a high quality ‘how to do design’ manual
Customer Experience Pathway Mapping
Uncover improvement and innovation hotspots
Deepen your design knowledge by experiencing a technique that will help you think about a product or service from a users perspective to help design something that actually makes sense for them.
Overview: Companies develop deeper connections with their customers when they deliver meaningful product and service experiences therefore providing a level of value that helps products and services resist the rapid ‘commodification’ of today’s markets. Customer Experience Mapping is an excellent tool for creating a differentiated customer experience. Customer Pathways can be used for finding opportunities and for describing how a changed process or system will affect the current customer experience. This course will teach you how to use customer pathways to develop a genuine understanding & empathy for the experience your customers are really having.
Learning Experience & Outcomes – You will:
- Learn about and experience using a simple yet versatile tool to understand how a customer ‘actually’ interacts and would like to interact with your products and services
- Use pathway mapping techniques to capture the key interactions that users of a system experience and what they (Think, Feel, Do) during these interactions
- Apply the 5 E’s heuristic (Entice, Enter, Engage, Exit, Extend)
- Uncover opportunities to improve an existing experience or identify ‘white spaces’ to create new ones
- Learn how this approach can connect with other business analysis or project tools
The AtwoB for Strategy Design
Tools to build clear, compelling strategies
Deepen your design knowledge by experiencing a technique that will help you think about a product or service from a users perspective to help design something that actually makes sense for them.
Overview: Companies develop deeper connections with their customers when they deliver meaningful product and service experiences therefore providing a level of value that helps products and services resist the rapid ‘commodification’ of today’s markets. Customer Experience Mapping is an excellent tool for creating a differentiated customer experience. Customer Pathways can be used for finding opportunities and for describing how a changed process or system will affect the current customer experience. This course will teach you how to use customer pathways to develop a genuine understanding & empathy for the experience your customers are really having.
Learning Experience & Outcomes – You will:
- Learn about and experience using a simple yet versatile tool to understand how a customer ‘actually’ interacts and would like to interact with your products and services
- Use pathway mapping techniques to capture the key interactions that users of a system experience and what they (Think, Feel, Do) during these interactions
- Apply the 5 E’s heuristic (Entice, Enter, Engage, Exit, Extend)
- Uncover opportunities to improve an existing experience or identify ‘white spaces’ to create new ones
- Learn how this approach can connect with other business analysis or project tools
