During 2012 Peoplecare a niche player in the Health Insurance sector engaged toughproblem to help it design and deliver a unique member experience.

At some stage, even a niche player is bound to attract attention if they consistently demonstrate industry outperformance. 

Another great resource for any Design Thinking strategist or practitioner. 

This toolkit was created to help community leaders bring together groups to solve shared problems and act on them. 

The Customer Experience Download the Full Article: by Tough Problem - Newsletter  May 2012 Tough-Problem-Newsletter-May-2012 We literally encounter hundreds of 'designs' on a daily, weekly and monthly basis. Just think of all the objects, services or experiences you consume or interact with and you quickly realise that you can’t escape design. Buying a coffee, travelling on the train, brushing your teeth, going to the dentist, booking a flight on-line, paying a bill, buying a present and so on, have ALL been designed….The question from our perspective as a users of those experiences should be, “what makes a good design?”. In this edition learn more about the importance of Good Design, including topics suc ...

One of our clients, Midway Sales, is Australia’s largest importer and retailer of Chinese tractors and a fully Australian owned and operated family business.

Using the A two B process Midway Sales was able to refocus its core purpose, re-energise the directors as well has a clear strategic roadmap with planned goals to reach success.

Tim Brown and Jocelyn Watt from IDEO has co-authored this short 4 page article on key design principles.

It includes discussions about getting out into the world and observing the actual experiences of people, workers etc as they improvise their way through their daily lives. 

This is true Human-Centre Design 101!

We came across this link to one of our favourite Design Thinking organisation. 

D.School at Stanford University institute of Design has put out a 3 part series of putting Design Thinking to Work

Written by Institute of Design at Stanford University this is a working document that captures some of the teaching of “design thinking”

This 36 page document covers each mode of a human-centred design, and describes a number of methods which supports your design thinking processes.

We sourced this great 4 page article in regards to open innovation which supports our Human-Centred Design principle and especially using ‘outside in’ thinking. 

This article presents insights on the need to

• Directly engage with current and potential customer to better capture their needs
• Use an incremental change strategy when using technology
• Consider using a ‘fast follower’ strategy of proven concept to reduce strategy risk