A Strategic Conversation is the art of talking through problems in an open, free flowing dialogue using our A two B process.
We believe that in most cases the answer are ‘in the room’. The goal is to guide your team’s natural intelligence and focus it into solutions that make a difference…
In August we launched the ‘Finger on the Pulse’ series of compact guide-sheets for leaders. # 1 in the series, a ‘Design Thinking Guide’, was a compilation of questions to help leaders quickly assess how well the voice of the customer has been integrated in key projects and initiatives.
This is the second article in the series - The Customer Experiment, which demonstrates that unearthing customer insights can be achieved with minimum time and resources. You just have to be prepared to take on a learning mind-set
[ToughProblem] have launched a ‘Finger on the Pulse’ series of compact guide-sheets for leaders. No. 1 in the series, a ‘Design Thinking Guide’, is a compilation of questions to help leaders quickly assess how well the voice of the customer has been integrated in key projects and initiatives. We believe that the quality of a conversation can be enhanced by asking smart questions. You will notice there is less emphasis on familiar questions which scrutinise budget, timeframes, milestones and risks etc (not that these are unimportant) and more around the depth of understanding of the business and customer needs.
Launching a new product in a crowded market
Launching a new product in a crowded market was always going to be a tough ask. It was obvious that if Suncorp wanted to add a new product to their range and into the market, it was going to have differentiate itself from the CBA Dollarmites product.
THE SITUATION - Our Children are pure potential. Yet a lack of nutrition means… A lack of realisation, a lack of actualisation…lack instead of growth.
For the sake of our children’s futures; simplistic thinking is NOT an option.
This calls for "Design Thinking".
Being an exclusive provider of insurance services did not prevent our client from looking for ways to enhance the customer experience. Tough Problem assisted the niche government agency using Human-Centred Design techniques to help design and deliver a unique member experience. As the client stated “We wanted to position the organisation to become a valuable partner for our customers, based on a strong mutually-beneficial relations”
After conduct several hundred A two B sessions, we have decided to give everyone the front door key to our castle…
This easy 2 page A two B guide on developing a strategy should get your creative juices following.
This professionally designed curriculum will help your organisation become more customer-focused and equip your people with the skills & knowledge needed to tackle many of the challenges facing organisations today.
We provide a full suite of courses that will give you the foundation and experience you need to kick off, run and successfully deliver a project that delivers innovative, new value for customers and your organisation. Our courses can be customised to meet the varying needs of individuals and
We use techniques such as Pre-work, Simulated Experience, Reflection & Adaption and Coaching to strengthen the learning experience. With our blend of theory, practice and reflection we can transfer skills and knowledge to your people so they can confidently apply design
thinking in your organisation.
The End to End Design Experience in one day - ONE DAY WORKSHOP
Deepen your design knowledge by experiencing an end to end design challenge. This is your opportunity to learn design skills that will help you get ahead of the game.
Use design thinking to add value to your customers through innovative, meaningful experiences with your products or services.
The ability to approach problems in creative ways will be the key differentiator between equals in the new “Value competition” world.
This one-day course will get you using the philosophies and processes that have guided great innovators and designers for decades and set you and your team up to deliver value to your customers and your organisation.
Harness the Power of Customer-Based Design - TWO DAY WORKSHOP
Learn how to lead a team of people through a design project to deliver innovative, meaningful and valuable outcomes for your customers and your organisation.
Design projects require a unique balance of creative thinking, stakeholder engagement and project skills. In an age where many products and services are becoming commoditized, successful organisations are able to develop deep insights about the context their products and services live within, then harness the hard and soft sides of design to develop and deliver solutions that work for the customer and the organisation.
In this engaging and interactive two-day workshop you will learn how to use the tools, philosophies and processes that have guided the great innovators and designers via a comprehensive Customer-Based Design framework.