Launching a new venture in a tough market (www.ridgy.com.au)
Launching a new business venture will always be a difficult and risky proposition for an entrepreneur. But launching a clothing brand in the highly competitive sports-fashion industry is almost cut-throat. The margin for error is very small. Our client’s personal experience and know-how in that industry inspired them to exploit a gap in the market.
They discovered that finding fashionable, functional and affordable ‘active wear’ is more difficult than you might expect – especially in the young adult market. They believed there were opportunity areas along the value chain that would allow them to build a unique value proposition and establish a reputable brand in a global market.
The goal - Design a better experience for new employees using Human-Centred Design.
Our client is one of Australia's largest (not for profit) provider of Aged Care Services. In an competitive employment environment, attracting and retaining talented staff is a major focus for organisations. The problem is extremely acute in health and aged care, one of the fastest growing sectors in Australia.
For an employer, developing a ‘differentiated’ employee value proposition has become a strategic priority. An area of concern for our client was the high churn rate of new employees compared to industry averages and extensive analysis revealed that this was having a significant business impact.
Our client who is a not for profit came to toughproblem with the following question…
“How might we engage all Australians in helping solve tough community problems”
Our client, an (ASX Top 20) financial services organisation need help in identifying the core requirements of a system that would help them manage the rollout of this large corporate program.