In August we launched the ‘Finger on the Pulse’ series of compact guide-sheets for leaders. # 1 in the series, a ‘Design Thinking Guide’, was a compilation of questions to help leaders quickly assess how well the voice of the customer has been integrated in key projects and initiatives.
The Customer Experiment
This is the second article in the series: The Customer Experiment, which demonstrates that unearthing customer insights can be achieved with minimum time and resources. You just have to be prepared to take on a learning mind-set. Here is a quick snapshot:
Our Client: Energy Retailer
The Customer: Small Business Owner (Smash repair business)
Business Problem: High contract lapse rate
Ethnographic Technique: Simple one to one interview at their premises
**If you would like the detailed summary (including customer interview summary and sound bites), please feel free to contact Peter Vozvoteca.
Ready to take the next step?
Our cost-effective training and mentoring courses can promote a user-centric approach to product and service design, by bringing your teams to the daily activities and experiences of their customers, and guiding them through the translation of customer insights.
Please let us know if these are useful to you and also advise us the type of guide-sheets you would like us to develop…