Download here >>
Health study after health study indicate our children’s diets are far from nourishing with increased sugar intake being a major contributor. Overindulging in sugar can lead to a wide range of health issues, including diabetes and obesity. But despite all of the warnings, parents and children have no idea how much sugar they should be consuming and often they are devouring more than twice the recommended daily intake. You’re on the right track if you’re cutting down on soft drinks and other sweets, but sugar lurks in seemingly savoury and ostensibly healthy foods too, so how can we cut back on this sugar overload?
As a parent of an eight year old girl, the dangers of consuming too much sugar was too close to home according to Peter Vozvoteca, Senior Designer at [toughproblem] consultancy. "There was a moment, whilst watching my daughter raid the pantry and opt for a sugar-rich ‘healthy’ muesli bar, when I asked myself some confronting questions.
Questions like, Am I making it too easy for her to access sugar-rich foods? How is she going to make her own informed decisions in the future? In this day and age, with so much information about the dangers of too much sugar in our diets, why is message not getting through?”
To answer this question, we set ourselves a challenge: “How might we empower our kids to make smart, independent decisions about excess sugar consumption?"